When the World Wide Web was in its infancy, the .com was created. And, all was well with the web. Then along came .net and .biz and .us and now .co.
Whatever are we going to do? Will it ever stop?
Not likely. The reason is there are too many companies out there in the world with the same names. There are also so many ingenious people who can spot how to take advantage of a name. So, why not you too?
One of the really great things about having different extensions is that you can perform split testing easily. What does this mean? Well, let’s say that you have a widget that has a ton of competition and you want to run some ads to promote yours.
What you might do is create an ad and run it in all the traditional spots having a link that goes to your .com website. Then you create another ad with one or two measurable changes that have links going to your .co website.
Both websites would handle the inbound inquiry the same, but because they are different websites, you can compare the activity on each with the other.
If you are using any of the sophisticate tools, you will be able to measure impressions, clicks, and conversion rates as well.
But, for the more unsophisticated of us, just counting the number of inquiries that hit each website is easy to do.
We all know that there are a number of factors that go into driving traffic to a specific spot, but to keep it simple, just count the inquiries or orders.
Now, back to the issue of .com vs .co! What other reasons can be put forward for you to consider getting a .co website?
If you have not heard of back links, perhaps you should. These little devils have been helping search engine rankings for quite a spell. And, you can create a website with the .co extension that points to your .com extension and thus create a back link. It is one of the weakest ones, but a back link none the less.
Now, let’s look at those of you that needed to create an acronym for your domain name because it wasn’t available at the time. If you hurry, you might be able to have the xyz.co domain name that you’ve always wanted. And, as the .co name takes hold, you will be in a much better position to garner the successes of search engine placement, whahoo!
There is a rather notorious sports event scheduled to occur on the first Sunday of February of 2011. There is expected to be an announcement regarding the topic of ½ of this article. If you miss it, you might get a clue from: “.co”.
If you hurry, you, too, might be able to capitalize on the void that is currently in place between the number of .com and .co extensions.
Tags: .co, .com, domain names
